💰 Roblox Revenue & Financials
See how much money Roblox generates each year – from in-game purchases to developer payouts and platform operating costs.
How much of Roblox’s revenue actually goes to creators?
This chart compares Roblox’s total annual revenue with what developers and creators are estimated to earn through DevEx and other payouts from 2015 to 2025.
Biggest takeaway:
Although Roblox generates billions in revenue, developers typically earn about 25% through the Developer Exchange program and related incentives.
How did Roblox perform financially from 2006 to 2025?
From red to green: The road to profit
Roblox spent nearly a decade in the red before finally turning profitable around 2015. Since then, it’s been on a winning streak—growing from losses to hundreds of millions in yearly gains.
Disclaimer: The Roblox Revenue & Financial Statistics is not an official statistic by Roblox – it is created by fans to help Roblox players & creators. We hope you like it and we do our best to update it regularly.
Roblox Revenue vs. Minecraft vs. Fortnite (2010–2028)
Roblox leads the race 💰
This chart compares yearly revenue from 2010 to 2028. Roblox started small but overtook both Minecraft and Fortnite around 2024. It’s now expected to grow even more, reaching over $3.5 billion by 2028. Fortnite peaked earlier, while Minecraft remains stable.
How does Roblox actually make money?
Roblox earns revenue from different sources like 💸 in-game purchases, 💼 ads & sponsorships, 🟢 Premium subscriptions, and other services. The table below breaks it down by category:
| Category | 2020 | 2022 | 2025 | Trend |
|---|---|---|---|---|
| 🎮 In-game purchases | $650M | $900M | $1.2B | 📈 Rising |
| 📢 Ads & partnerships | $100M | $210M | $300M | 🔼 Growing |
| 💎 Roblox Premium (subscription) | $90M | $190M | $250M | 🟢 Stable growth |
| 📦 Other income | $40M | $100M | $180M | 💹 Strong boost |
Important: In-game purchases dominate
Most of Roblox’s revenue still comes from in-game purchases 🕹️. If you’re creating games, this is where the biggest opportunity lies!
What percent of revenue goes to creators?
Roblox pays out about 25% of its revenue to developers through the DevEx program and incentives. That means for every $1,000 Roblox earns, creators get around $250.
| Year | Total Revenue | Creator Earnings | Payout Ratio |
|---|---|---|---|
| 2020 | $920M | $230M | 🟢 25% |
| 2022 | $1.45B | $360M | 🟢 25% |
| 2025 (est.) | $2.2B | $550M | 🟢 ~25% |
Positive Note: DevEx really pays off
If your game is successful, you can earn real 💰 through the Developer Exchange. Many full-time devs make thousands per month!
How did Roblox go from losses to profit?
Roblox wasn’t always profitable. The platform had losses for nearly 10 years 😟 — but things changed in 2015. Since then, it’s been making millions every year.
| Year | Profit / Loss | Status |
|---|---|---|
| 2006–2014 | – $10M to -$30M | In the red 🔻 |
| 2015 | + $5M | 🟢 First profit |
| 2020 | + $100M | 📈 Fast growth |
| 2025 | + $400M | All-time high! 🚀 |
Smart move: Invest in your games early
Roblox took 10 years to grow — just like your game might! Keep building and improving, and profit can come with time 🧠
Which Roblox revenue source grew the fastest?
Not all income streams grew the same way. This table shows how fast each category increased from 2020 to 2025. Spoiler: Premium is 🔥
| Revenue Source | 2020 | 2025 | Growth Rate |
|---|---|---|---|
| 🎮 In-game purchases | $650M | $1.2B | +85% 📈 |
| 💼 Ads & partnerships | $100M | $300M | +200% 🚀 |
| 💎 Roblox Premium | $90M | $250M | +178% 💥 |
| 📦 Other income | $40M | $180M | +350% 🔥 |
Warning: Don’t rely on just one income
If you’re a developer, combine in-game items with Premium Payouts to maximize your Robux 💸
How do creator payouts compare to other platforms?
Let’s see how much Roblox pays creators compared to other platforms like YouTube or Fortnite. 👇
| Platform | Avg Creator Share | Notes |
|---|---|---|
| 🟥 YouTube | 55% | Ad revenue split |
| 🟪 Twitch | 50% | Subscriptions & Bits |
| 🟦 Fortnite (Support-a-Creator) | 5% | On eligible item sales |
| 🟩 Roblox | ~25% | Through DevEx & bonuses |
Note: Roblox isn’t the best, but it’s growing
While YouTube offers higher share rates, Roblox gives young devs direct access to millions of players. That’s powerful! 💪
How many Robux do you need to earn real money?
Here’s a quick overview of how much DevEx value you get depending on how many Robux you’ve earned.
| Robux | USD (via DevEx) | Status |
|---|---|---|
 10,000 |
❌ Not enough | Below DevEx limit |
| 100,000 |
$350 | ✅ Minimum cashout |
| 250,000 |
$875 | 🎉 Mid-tier payout |
| 1,000,000 |
$3,500 | 🔥 Pro level! |
Idea: Use game passes + private servers
Combining different monetization methods helps you earn Robux faster 💡